Foundations of Digital Marketing and E-commerce
Completed by Mafalda Sofia Reis Carvalho Barbosa da Silva
May 15, 2025
12 hours (approximately)
Mafalda Sofia Reis Carvalho Barbosa da Silva's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Conversion Funnel Analysis
- Category: Performance Measurement
- Category: Digital Marketing
- Category: Performance marketing
- Category: Customer Engagement
- Category: Marketing Analytics
- Category: Brand Awareness
- Category: Digital Media Strategy
- Category: Search Engine Optimization
- Category: Web Analytics and SEO
- Category: Marketing Planning
- Category: Data Storytelling
