Conversational Selling Playbook for SDRs
Completed by Kevin Ward
March 20, 2026
25 hours (approximately)
Kevin Ward's account is verified. Coursera certifies their successful completion of Conversational Selling Playbook for SDRs
What you will learn
Understand the process of asking strategic questions, establishing trust, identifying pain points and proposing value in efforts to closing a sale
Identify your Ideal Customer Profile and target persona to build a lead list, qualify prospects, and leverage data to drive activity
Investigate various outreach channels and generate a call script incorporating Conversational Selling strategies
Develop a foundation for emotional intelligence in a sales context and generate an empathetic email
Skills you will gain
- Category: Sales Prospecting
- Category: Closing (Sales)
- Category: Value Propositions
- Category: Prospecting and Qualification
- Category: Empathy
- Category: Overcoming Objections
- Category: Sales
- Category: Persona Development
- Category: Lead Generation
- Category: Sales Development
- Category: Cold Calling
- Category: Selling Techniques
