Developing a Marketing Mix for Growth
Completed by Pauline Couvelis
March 3, 2026
13 hours (approximately)
Pauline Couvelis's account is verified. Coursera certifies their successful completion of Developing a Marketing Mix for Growth
What you will learn
List all elements of the Marketing Mix and explain the role each element plays in creating value.
Evaluate the use of different Channels of Distribution by existing businesses.
Critique Advertising execution and create a persuasive Advertising piece.
Develop a Marketing Plan proposal.
Skills you will gain
- Category: Marketing Communications
- Category: Product Lining
- Category: Consumer Behaviour
- Category: Strategic Marketing
- Category: Product Planning
- Category: Product Strategy
- Category: Marketing Planning
- Category: Product Lifecycle Management
- Category: Advertising Campaigns
- Category: Market Opportunities
- Category: Marketing
- Category: Communication Planning
