Data Analytics Methods for Marketing
Completed by Xinyu Wu
January 1, 2025
12 hours (approximately)
Xinyu Wu's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Descriptive Analytics
- Category: Marketing Planning
- Category: Customer Insights
- Category: Marketing Strategies
- Category: Data Analysis
- Category: Marketing Analytics
- Category: Model Evaluation
- Category: Regression Analysis
- Category: A/B Testing
- Category: Marketing
- Category: Marketing Channel
- Category: Persona Development
