Attract and Engage Customers with Digital Marketing
Completed by Kymberlee Abrams
November 12, 2025
14 hours (approximately)
Kymberlee Abrams's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Digital Marketing
- Category: Google Ads
- Category: Customer Engagement
- Category: Marketing Strategies
- Category: Search Engine Marketing
- Category: Target Audience
- Category: Conversion Funnel Analysis
- Category: Persona Development
- Category: Customer Analysis
- Category: Online Advertising
- Category: Keyword Research
- Category: Content Optimization
