Artificial Intelligence in Marketing
Completed by Maximilian Price McCallister
April 11, 2026
10 hours (approximately)
Maximilian Price McCallister's account is verified. Coursera certifies their successful completion of Artificial Intelligence in Marketing
What you will learn
How to use data-driven AI to improve customer engagement
How to develop networked business models and leverage network effects
How to build a sustainable competitive advantage from data gathered on digital platforms
How to use algorithms, networks, and data to create AI Relationship Moments that are personalized to individual customers
Skills you will gain
- Category: AI Integrations
- Category: Artificial Intelligence
- Category: Personalized Campaigns
- Category: Customer Insights
- Category: Data-Driven Decision-Making
- Category: Marketing Analytics
- Category: Digital Transformation
- Category: Case Studies
- Category: Network Model
- Category: Marketing Strategies
- Category: Network Analysis
- Category: Customer Engagement
