Digital Marketing: Customer Engagement Strategy
Completed by Shantanu Dravid
April 13, 2025
12 hours (approximately)
Shantanu Dravid's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Marketing Strategy and Techniques
- Category: Data Analysis
- Category: Customer Engagement
- Category: Loyalty Programs
- Category: Cross-Channel Marketing
- Category: Marketing Communications
- Category: Generative AI
- Category: Digital Marketing
- Category: Digital Brand Strategy
- Category: Data Collection
- Category: Marketing Strategies
- Category: Content Marketing
