Data Analytics Methods for Marketing
Completed by Md. Nazmul Islam
August 14, 2023
12 hours (approximately)
Md. Nazmul Islam's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Descriptive Analytics
- Category: Model Evaluation
- Category: Customer Insights
- Category: Marketing Strategies
- Category: Persona Development
- Category: Marketing Effectiveness
- Category: Target Audience
- Category: Online Advertising
- Category: Marketing Channel
- Category: Data-Driven Marketing
- Category: Marketing
- Category: Regression Analysis
