Completion Certificate for Customer Centric Innovation

May 5, 2023

7 hours (approximately)

Elisabeth Gassmann's account is verified. Coursera certifies their successful completion of Customer Centric Innovation

4.7 (80 ratings)

3,878 already enrolled

What you will learn

Have a clear understanding of the concept of innovation – What is it, why is it important, and when and how does is it become successful.
Identify reasons underlying consumers’ psychological resistance to innovation.
Apply understanding of customer needs and the adoption process to identify opportunities for innovation and new product development.
Utilize and apply strategies to capture customer needs.