Attract and Engage Customers with Digital Marketing
Completed by Laura Lynn Johnston
April 13, 2026
14 hours (approximately)
Laura Lynn Johnston's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Content Optimization
- Category: Conversion Funnel Analysis
- Category: Search Engine Marketing
- Category: Google Ads
- Category: Customer Analysis
- Category: Customer Engagement
- Category: Target Audience
- Category: Digital Marketing
- Category: Online Advertising
- Category: Marketing Strategy and Techniques
- Category: Digital Advertising
- Category: Keyword Research
