Digital Marketing Capstone
Completed by Jackelin Gasca
March 9, 2024
17 hours (approximately)
Jackelin Gasca's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Online Advertising
- Category: Marketing Analytics
- Category: Digital Marketing Campaigns
- Category: Email Marketing
- Category: Digital Advertising
- Category: Search Engine Marketing
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Consumer Behaviour
- Category: Web Analytics and SEO
- Category: Market Research
- Category: Campaign Planning
