Digital Marketing Capstone
Completed by Jackelin Gasca
March 9, 2024
17 hours (approximately)
Jackelin Gasca's account is verified. Coursera certifies their successful completion of Digital Marketing Capstone
What you will learn
Apply the process of analyzing a client to setup a basis for a digital campaign.
Map out the Consumer Decision Journey.
Apply the Plan, Collect, Analyze, Report framework to focus your campaign.
Create a content and channel strategy to support the campaign objectives.
Skills you will gain
- Category: Search Engine Optimization
- Category: Marketing Strategies
- Category: Consumer Behaviour
- Category: Journey Mapping
- Category: Web Analytics and SEO
- Category: Search Engine Marketing
- Category: Online Advertising
- Category: Marketing Analytics
- Category: Market Research
- Category: Email Marketing
- Category: Campaign Planning
- Category: Campaign Management
