Fundamentals of Social Media Advertising
Completed by Beatriz Balestrero Machado
February 26, 2026
11 hours (approximately)
Beatriz Balestrero Machado's account is verified. Coursera certifies their successful completion of Fundamentals of Social Media Advertising
What you will learn
How to evaluate on which platforms to run social media ad campaigns and what makes an ad effective
How to craft compelling and effective visuals and copy for social media ads
Build an ad directly from your Facebook business page and your Instagram business account
Write a creative brief and create a social media ad
Skills you will gain
- Category: Digital Advertising
- Category: Content Creation
- Category: Copywriting
- Category: Advertising Campaigns
- Category: Data-Driven Marketing
- Category: Social Media Content
- Category: Social Media
- Category: Paid media
- Category: Social Media Marketing
- Category: Advertising
- Category: Online Advertising
- Category: Brand Management
