Assess for Success: Marketing Analytics and Measurement
Completed by Ahmed Mohammed Mahmoud Helmi Othman
April 16, 2024
18 hours (approximately)
Ahmed Mohammed Mahmoud Helmi Othman's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Paid media
- Category: Spreadsheet Software
- Category: Performance Measurement
- Category: Media Buying
- Category: Content Performance Analysis
- Category: Data Presentation
- Category: Digital Marketing
- Category: Digital Marketing Campaigns
- Category: Key Performance Indicators (KPIs)
- Category: Media Strategy
- Category: Google Analytics
- Category: Return On Investment
