Foundations of Digital Marketing and E-commerce
Completed by Florence Ku Xin Yee
August 24, 2025
12 hours (approximately)
Florence Ku Xin Yee 's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Web Analytics and SEO
- Category: Marketing Planning
- Category: Marketing Strategies
- Category: Data-Driven Decision-Making
- Category: Digital Media Strategy
- Category: Search Engine Optimization
- Category: Brand Awareness
- Category: Performance marketing
- Category: Customer Engagement
- Category: Marketing Analytics
- Category: Performance Measurement
- Category: Digital Marketing
