Assess for Success: Marketing Analytics and Measurement
Completed by Gita Eka Ramadha
February 11, 2025
18 hours (approximately)
Gita Eka Ramadha 's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Google Analytics
- Category: Paid media
- Category: Marketing Analytics
- Category: Digital Marketing Campaigns
- Category: Spreadsheet Software
- Category: Key Performance Indicators (KPIs)
- Category: Digital Marketing
- Category: Performance Measurement
- Category: Media Buying
- Category: Content Performance Analysis
- Category: Media Strategy
- Category: Return On Investment
