Developing a Winning Marketing Strategy
Completed by Sophia Su
September 1, 2021
16 hours (approximately)
Sophia Su's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Market Research
- Category: Customer Insights
- Category: Product Planning
- Category: Marketing Planning
- Category: Value Propositions
- Category: Strategic Marketing
- Category: Customer Analysis
- Category: Target Market
- Category: Marketing Strategies
- Category: Consumer Behaviour
- Category: Branding
- Category: Product Marketing
