Understanding the Campaign Components
Completed by Ker Liy Siah
November 26, 2025
9 hours (approximately)
Ker Liy Siah's account is verified. Coursera certifies their successful completion of Understanding the Campaign Components
What you will learn
Define a brand's communication problem and utilize strategic communication methods to solve it.
Plan a communication campaign whose success can be measured.
Reflect on brand architecture and how the purpose of the campaign affects communication strategies.
Employ social skills to evaluate key performance indicators at the end of the campaign cycle.
Skills you will gain
- Category: Key Performance Indicators (KPIs)
- Category: Market Research
- Category: Marketing Communications
- Category: Communication Strategies
- Category: Brand Strategy
- Category: Owned Media
- Category: Research and Design
- Category: Media Strategy
- Category: Brand Management
- Category: Campaign Management
- Category: Communication Planning
- Category: Resource Allocation
