Digital Marketing: Customer Engagement Strategy
Completed by Unais Arshak
April 29, 2022
12 hours (approximately)
Unais Arshak's account is verified. Coursera certifies their successful completion of Digital Marketing: Customer Engagement Strategy
What you will learn
Understand how digital technologies, data, and consumer behavior jointly shape modern marketing strategy
Learn to design content that is discoverable, shareable, and optimized for both humans and algorithms
Analyze the role of influencers, communities, and creators in building brand authenticity and trust
Examine how artificial intelligence transforms customer experience, personalization, and service delivery
Skills you will gain
- Category: Social Media Marketing
- Category: Content Marketing
- Category: Digital Media Strategy
- Category: Generative AI
- Category: Data Analysis
- Category: Customer Engagement
- Category: Loyalty Programs
- Category: Consumer Behaviour
- Category: MarTech
- Category: Digital Advertising
- Category: Marketing Strategies
- Category: Marketing Strategy and Techniques
