Data Analytics Methods for Marketing
Completed by Kassidy Thomas
October 19, 2025
12 hours (approximately)
Kassidy Thomas's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Marketing Effectiveness
- Category: Customer Analysis
- Category: Target Audience
- Category: Data-Driven Marketing
- Category: Customer Insights
- Category: Descriptive Analytics
- Category: Regression Analysis
- Category: Conversion Funnel Analysis
- Category: Marketing Analytics
- Category: Persona Development
- Category: Marketing Strategy and Techniques
- Category: A/B Testing
