From Likes to Leads: Interact with Customers Online
Completed by Alex De Donato
December 9, 2025
20 hours (approximately)
Alex De Donato's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Content Creation
- Category: Content Performance Analysis
- Category: Driving engagement
- Category: Brand Awareness
- Category: Digital Advertising
- Category: Social Media Content
- Category: Paid media
- Category: Content Scheduling
- Category: Marketing Analytics
- Category: Social Media Marketing
- Category: Social Media Campaigns
- Category: Social Media Strategy
