Foundations of Digital Marketing and E-commerce
Completed by Juan Paolo Santiago David
December 13, 2023
12 hours (approximately)
Juan Paolo Santiago David's account is verified. Coursera certifies their successful completion of Foundations of Digital Marketing and E-commerce
What you will learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you will gain
- Category: Search Engine Marketing
- Category: Performance marketing
- Category: Customer Engagement
- Category: Performance Measurement
- Category: Digital Marketing
- Category: Marketing Analytics
- Category: Data-Driven Decision-Making
- Category: Marketing Strategies
- Category: Web Analytics and SEO
- Category: Marketing Planning
- Category: Data Storytelling
- Category: E-Commerce
