Positioning: What you need for a successful Marketing Strategy
Completed by Sanskriti Dixit
August 31, 2024
11 hours (approximately)
Sanskriti Dixit's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Marketing
- Category: Market Intelligence
- Category: Marketing Strategy and Techniques
- Category: Strategic Marketing
- Category: Competitive Analysis
- Category: Market Research
- Category: Customer Insights
- Category: Consumer Behaviour
- Category: Market Dynamics
- Category: Product Strategy
- Category: Marketing Strategies
- Category: Target Market
