Positioning: What you need for a successful Marketing Strategy
Completed by Bintou Diallo
May 12, 2026
11 hours (approximately)
Bintou Diallo's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Customer Insights
- Category: Competitive Analysis
- Category: Market Analysis
- Category: Market Research
- Category: Marketing
- Category: Strategic Marketing
- Category: Market Intelligence
- Category: Marketing Strategy and Techniques
- Category: Product Marketing
- Category: Consumer Behaviour
- Category: Target Audience
- Category: Value Propositions
