Data Analytics Methods for Marketing
Completed by Qian Zhang
February 23, 2026
12 hours (approximately)
Qian Zhang's account is verified. Coursera certifies their successful completion of Data Analytics Methods for Marketing
What you will learn
How to plan and forecast your marketing efforts across different channels
How to use marketing mix modeling and attribution to optimize your efforts
How to evaluate and optimize your sales funnel
Skills you will gain
- Category: Marketing
- Category: Data-Driven Marketing
- Category: Advertising Campaigns
- Category: Persona Development
- Category: Marketing Effectiveness
- Category: Data Analysis
- Category: Marketing Analytics
- Category: Descriptive Analytics
- Category: Marketing Planning
- Category: Marketing Strategies
- Category: Target Audience
- Category: Customer Insights
