Positioning: What you need for a successful Marketing Strategy
Completed by Shannon Brown
February 28, 2024
11 hours (approximately)
Shannon Brown's account is verified. Coursera certifies their successful completion of Positioning: What you need for a successful Marketing Strategy
What you will learn
Analyze market environments and customer segments to identify attractive target markets and support strategic marketing decisions.
Develop differentiation and value proposition strategies that create meaningful customer value and competitive advantage.
Apply positioning frameworks and tools to define, communicate, and evaluate a brand's desired position in the marketplace.
Skills you will gain
- Category: Strategic Marketing
- Category: Market Research
- Category: Competitive Analysis
- Category: Product Strategy
- Category: Target Market
- Category: Marketing Strategies
- Category: Market Dynamics
- Category: Product Marketing
- Category: Consumer Behaviour
- Category: Market Intelligence
- Category: Marketing Strategy and Techniques
- Category: Marketing
