Measure and Optimize Social Media Marketing Campaigns
Completed by Anne Cécile Pigui
April 27, 2025
12 hours (approximately)
Anne Cécile Pigui's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Social Media Analytics
- Category: Marketing Communications
- Category: Marketing Analytics
- Category: Business Metrics
- Category: Advertising Campaigns
- Category: Return On Investment
- Category: Marketing Effectiveness
- Category: Performance Reporting
- Category: Campaign Management
- Category: Key Performance Indicators (KPIs)
- Category: Digital Advertising
- Category: Social Media Marketing
