Developing a Winning Marketing Strategy
Completed by ROXLEIGH ALLAN THORNHILL-FISHER
December 2, 2021
16 hours (approximately)
ROXLEIGH ALLAN THORNHILL-FISHER's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Product Planning
- Category: Strategic Marketing
- Category: Consumer Behaviour
- Category: Marketing Strategy and Techniques
- Category: Market Research
- Category: Customer Insights
- Category: Branding
- Category: Product Marketing
- Category: Customer Analysis
- Category: Marketing Management
- Category: Market Analysis
- Category: Brand Management
