Developing a Winning Marketing Strategy
Completed by ROXLEIGH ALLAN THORNHILL-FISHER
December 2, 2021
16 hours (approximately)
ROXLEIGH ALLAN THORNHILL-FISHER's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Strategic Marketing
- Category: Target Market
- Category: Marketing Strategies
- Category: Marketing Strategy and Techniques
- Category: Product Planning
- Category: Market Research
- Category: Target Audience
- Category: Marketing
- Category: Value Propositions
- Category: Consumer Behaviour
- Category: Branding
- Category: Customer Insights
