Attract and Engage Customers with Digital Marketing
Completed by Demetri Dulaney
March 16, 2026
14 hours (approximately)
Demetri Dulaney's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Content Optimization
- Category: Google Ads
- Category: Search Engine Optimization
- Category: Customer Engagement
- Category: Marketing
- Category: Target Audience
- Category: Online Advertising
- Category: Search Engine Marketing
- Category: Marketing Strategy and Techniques
- Category: Digital Advertising
- Category: Keyword Research
- Category: Marketing Strategies
