Social Media Management
Completed by Heather Franke
March 28, 2026
18 hours (approximately)
Heather Franke's account is verified. Coursera certifies their successful completion of Social Media Management
What you will learn
How to establish and manage a social media presence
How to create a brand, tone, and voice for a social media presence
How to manage a content calendar for a social media presence
How to evaluate the performance of content on social media and how to iterate on that performance
Skills you will gain
- Category: Content Management
- Category: Social Media
- Category: Performance Analysis
- Category: Content Strategy
- Category: Drive Engagement
- Category: Generative AI Agents
- Category: Content Marketing
- Category: Social Media Strategy
- Category: Social Media Analytics
- Category: Social Media Content
- Category: Branding
- Category: Social Media Marketing
