Assess for Success: Marketing Analytics and Measurement
Completed by Xiao Wei Lam
September 28, 2025
18 hours (approximately)
Xiao Wei Lam's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Spreadsheet Software
- Category: Key Performance Indicators (KPIs)
- Category: Media Buying
- Category: Performance Measurement
- Category: Content Performance Analysis
- Category: Digital Marketing
- Category: Digital Marketing Campaigns
- Category: Google Analytics
- Category: Paid media
- Category: Marketing Planning
- Category: Campaign Management
- Category: Marketing Effectiveness
