Developing a Winning Marketing Strategy
Completed by Brett Larson
August 19, 2024
16 hours (approximately)
Brett Larson's account is verified. Coursera certifies their successful completion of Developing a Winning Marketing Strategy
What you will learn
Define marketing and understand its underlying rationale.
Describe how marketing creates value.
Describe product strategy.
Describe the nature of branding and evaluate brand extensions.
Skills you will gain
- Category: Customer Insights
- Category: Branding
- Category: Marketing Management
- Category: Market Research
- Category: Product Marketing
- Category: Customer Analysis
- Category: Product Planning
- Category: Brand Management
- Category: Target Audience
- Category: Marketing Planning
- Category: Marketing Strategy and Techniques
- Category: Marketing Strategies

