CPC & Keyword Research
Completed by Shuxian WANG
May 11, 2026
1 hours (approximately)
Shuxian WANG's account is verified. Coursera certifies their successful completion of CPC & Keyword Research
What you will learn
Quality Score directly impacts advertising costs and campaign efficiency - higher scores reduce CPC and improve ad placement.
Systematic keyword research using industry tools provides data-driven foundation for budget planning and competitive analysis.
Proper documentation and data export processes are essential for maintaining organized campaigns and client reporting.
Understanding the relationship between keyword competition, search volume, and cost enables strategic campaign planning.
Skills you will gain
- Category: Marketing Budgets
- Category: Search Engine Marketing
- Category: Data-Driven Marketing
- Category: Digital Advertising
- Category: Pay Per Click Advertising
- Category: Paid media
- Category: Cost Estimation
- Category: Sales Presentation
- Category: Data-Driven Decision-Making
- Category: Advertising
- Category: Performance Metric
- Category: Google Ads
