Measure and Optimize Social Media Marketing Campaigns
Completed by Shelby Budd
November 23, 2025
12 hours (approximately)
Shelby Budd's account is verified. Coursera certifies their successful completion of Measure and Optimize Social Media Marketing Campaigns
What you will learn
Apply different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
Implement an A/B test to optimize your campaign
Analyze dashboards and evaluate the ROI from your social media marketing efforts
Skills you will gain
- Category: Business Metrics
- Category: Performance Reporting
- Category: Presentations
- Category: A/B Testing
- Category: Marketing Communications
- Category: Data-Driven Marketing
- Category: Communication
- Category: Key Performance Indicators (KPIs)
- Category: Social Media Analytics
- Category: Social Media Marketing
- Category: Digital Marketing
- Category: Campaign Management
