Assess for Success: Marketing Analytics and Measurement
Completed by María del Pino García
March 23, 2026
18 hours (approximately)
María del Pino García's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Data-Driven Marketing
- Category: Media Strategy
- Category: Return On Investment
- Category: Marketing Effectiveness
- Category: Marketing Planning
- Category: Campaign Management
- Category: A/B Testing
- Category: Pivot Tables And Charts
- Category: Spreadsheet Software
- Category: Key Performance Indicators (KPIs)
- Category: Data Presentation
- Category: Content Performance Analysis
