Business Intelligence and Competitive Analysis
Completed by Maria de Fátima Ferreira
June 26, 2025
16 hours (approximately)
Maria de Fátima Ferreira's account is verified. Coursera certifies their successful completion of Business Intelligence and Competitive Analysis
What you will learn
Industry analysis: industry trend, risk, and competition intensity, value chain analysis.
Competition positioning: where does the company stand in the competitive landscape? Abnormalities and alarms.
Enterprise diagnosis: strengths and weaknesses, performance drivers and levers, breakdown analysis to identify the problems and causes.
Skills you will gain
- Category: Competitive Intelligence
- Category: Management Consulting
- Category: Data Storytelling
- Category: Strategic Thinking
- Category: Key Performance Indicators (KPIs)
- Category: Business Analytics
- Category: Business Strategy
- Category: Benchmarking
- Category: Analysis
- Category: Risk Analysis
- Category: Business Intelligence
- Category: Root Cause Analysis
