Relationship Management and Business Development
Completed by Éric Seguin
February 3, 2026
4 hours (approximately)
Éric Seguin's account is verified. Coursera certifies their successful completion of Relationship Management and Business Development
What you will learn
Implement effective strategies to identify and cultivate relationships with clients, stakeholders, and business partners.
Apply techniques for segmenting target markets and utilizing proactive networking approaches to identify potential relationship opportunities.
Build rapport and engage in effective communication within a business context, emphasizing trust, credibility, and strong connections.
Leverage relationships to create business opportunities through a client-centric approach, and upselling, and nurturing long-term partnerships.
Skills you will gain
- Category: Rapport Building
- Category: Active Listening
- Category: Upselling
- Category: Business Communication
- Category: Business Development
- Category: Stakeholder Engagement
- Category: Customer Retention
- Category: Relationship Management
- Category: Communication
- Category: Customer Relationship Building
- Category: Organizational Development
- Category: Trustworthiness
