Applying Data Analytics in Marketing
Completed by Sawani Bam
February 3, 2025
16 hours (approximately)
Sawani Bam's account is verified. Coursera certifies their successful completion of Applying Data Analytics in Marketing
What you will learn
Design experiments and apply quasi-experimental methods to identify and measure the impact of marketing interventions.
Use machine learning and AI techniques to forecast customer behaviors and marketing outcomes.
Analyze consumer sentiment and user-generated content through computational text and network analysis.
Estimate customer preferences and demand patterns, and calculate customer lifetime value to inform marketing strategy.
Skills you will gain
- Category: Data-Driven Marketing
- Category: Advanced Analytics
- Category: Customer Retention
- Category: Marketing Strategies
- Category: Marketing Strategy and Techniques
- Category: Social Media Analytics
- Category: Social Network Analysis
- Category: Data Analysis
- Category: Analytics
- Category: Marketing Analytics
- Category: AI Personalization
- Category: Customer Analysis
