Applying Data Analytics in Marketing
Completed by Sawani Bam
February 3, 2025
16 hours (approximately)
Sawani Bam's account is verified. Coursera certifies their successful completion of Applying Data Analytics in Marketing
What you will learn
Design experiments and apply quasi-experimental methods to identify and measure the impact of marketing interventions.
Use machine learning and AI techniques to forecast customer behaviors and marketing outcomes.
Analyze consumer sentiment and user-generated content through computational text and network analysis.
Estimate customer preferences and demand patterns, and calculate customer lifetime value to inform marketing strategy.
Skills you will gain
- Category: Data Ethics
- Category: Marketing Analytics
- Category: AI Personalization
- Category: Customer Analysis
- Category: Generative AI
- Category: Social Media Analytics
- Category: Data Analysis
- Category: Analytics
- Category: Marketing Strategy and Techniques
- Category: Predictive Modeling
- Category: Advanced Analytics
- Category: Customer Retention
