Attract and Engage Customers with Digital Marketing
Completed by Raphaela Jong
September 21, 2025
14 hours (approximately)
Raphaela Jong's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Search Engine Marketing
- Category: Keyword Research
- Category: Conversion Funnel Analysis
- Category: Marketing Strategies
- Category: Online Advertising
- Category: Google Ads
- Category: Persona Development
- Category: Digital Advertising
- Category: Digital Marketing
- Category: Customer Analysis
- Category: Content Optimization
- Category: Advertising Campaigns
