Customer Centric Innovation
Completed by Rizza Alaine Basco
May 28, 2026
7 hours (approximately)
Rizza Alaine Basco's account is verified. Coursera certifies their successful completion of Customer Centric Innovation
What you will learn
Have a clear understanding of the concept of innovation – What is it, why is it important, and when and how does is it become successful.
Identify reasons underlying consumers’ psychological resistance to innovation.
Apply understanding of customer needs and the adoption process to identify opportunities for innovation and new product development.
Utilize and apply strategies to capture customer needs.
Skills you will gain
- Category: Customer Relationship Management
- Category: Process Development
- Category: Innovation
- Category: Customer Analysis
- Category: Business Strategies
- Category: Market Research
- Category: Product Development
- Category: User Feedback
- Category: New Product Development
- Category: Consumer Behaviour
- Category: Marketing Psychology
- Category: Customer Insights
