Global Impact: Multiculturalism
Completed by Steve Boersma
August 15, 2025
13 hours (approximately)
Steve Boersma's account is verified. Coursera certifies their successful completion of Global Impact: Multiculturalism
What you will learn
Identify and describe the roles of multicultural consumer segments, generational, and regional subcultures in marketing.
Analyze and apply various advertising strategies tailored for multicultural markets.
Evaluate real-world multicultural marketing campaigns, identifying their strengths and areas for improvement.
Create culturally responsive marketing strategies that acknowledge and appeal to the cultural backgrounds of diverse consumer segments.
Skills you will gain
- Category: Consumer Behaviour
- Category: Culture
- Category: Intercultural Competence
- Category: Target Market
- Category: Cultural Diversity
- Category: Communication Strategies
- Category: Diversity and Inclusion
- Category: Cultural Sensitivity
- Category: Cultural Responsiveness
- Category: Team Leadership
- Category: Advertising
- Category: Workplace inclusivity
