From Likes to Leads: Interact with Customers Online
Completed by Jasmeet Kaur Gandhi
June 9, 2026
20 hours (approximately)
Jasmeet Kaur Gandhi's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Social Media Marketing
- Category: Brand Management
- Category: Social Media Management
- Category: Digital Media Strategy
- Category: Paid media
- Category: Social Media Campaigns
- Category: Branding
- Category: Marketing Analytics
- Category: Driving engagement
- Category: Content Creation
- Category: Content Performance Analysis
- Category: Content Scheduling
