From Likes to Leads: Interact with Customers Online
Completed by Rodrigo Opazo Jiménez
September 15, 2024
20 hours (approximately)
Rodrigo Opazo Jiménez's account is verified. Coursera certifies their successful completion of From Likes to Leads: Interact with Customers Online
What you will learn
Define social media marketing and describe its purpose
Identify core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, advertising
Define the goals of a social media campaign
Write, design, and repurpose engaging content for social media
Skills you will gain
- Category: Social Media Marketing
- Category: Social Media Strategy
- Category: Content Creation
- Category: Customer Engagement
- Category: Marketing Analytics
- Category: Brand Awareness
- Category: Drive Engagement
- Category: Content Performance Analysis
- Category: Social Media Management
- Category: Social Media Campaigns
- Category: Digital Advertising
- Category: Digital Media Strategy
