Global Marketing: Building Iconic Brands
Completed by Maressa Rissardi Pimenta Coppede Pacheco
September 14, 2026
12 hours (approximately)
Maressa Rissardi Pimenta Coppede Pacheco's account is verified. Coursera certifies their successful completion of Global Marketing: Building Iconic Brands
What you will learn
Prepare an environmental analysis and size a new market opportunity.
Conduct a brand audit.
Develop a culturally focused marketing plan for a new market entry.
Integrate a new market entry within a global marketing strategy.
Skills you will gain
- Category: Global Marketing
- Category: Promotional Strategies
- Category: Integrated Marketing Communications
- Category: Cultural Responsiveness
- Category: Cultural Diversity
- Category: Market Share
- Category: Market Analysis
- Category: Strategic Marketing
- Category: Marketing Strategies
- Category: Brand Strategy
- Category: Strategic Planning
- Category: Brand Management
