Assess for Success: Marketing Analytics and Measurement
Completed by José Ignacio Hernández García
May 25, 2025
18 hours (approximately)
José Ignacio Hernández García's account is verified. Coursera certifies their successful completion of Assess for Success: Marketing Analytics and Measurement
What you will learn
Define media planning and strategies
Describe what defines a successful marketing campaign
Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy
Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights
Skills you will gain
- Category: Marketing Budgets
- Category: Digital Marketing Campaigns
- Category: Marketing Planning
- Category: Data-Driven Marketing
- Category: Marketing Effectiveness
- Category: Performance Measurement
- Category: Google Ads
- Category: Pivot Tables And Charts
- Category: Campaign Management
- Category: A/B Testing
- Category: Marketing Analytics
- Category: Google Analytics
