Google Analytics: Quick Wins and Hacks for Marketers
Completed by Velina Velikova
January 2, 2026
5 hours (approximately)
Velina Velikova's account is verified. Coursera certifies their successful completion of Google Analytics: Quick Wins and Hacks for Marketers
What you will learn
Apply GA reports to identify top-performing channels and optimize campaigns
Create UTM-tagged URLs to track and compare campaign performance
Build and analyze custom segments for audience insights
Design conversion funnels and evaluate assisted conversions for ROI decisions
Skills you will gain
- Category: Customer Insights
- Category: Content Optimization
- Category: Marketing Analytics
- Category: Web Analytics
- Category: Data-Driven Marketing
- Category: Target Audience
- Category: Conversion Funnel Analysis
- Category: Customer Analysis
- Category: Google Analytics
- Category: Content Performance Analysis
- Category: Campaign Management
- Category: Performance Metric
