Is this course useful for freelancers and small businesses?

Yes — the quick hacks and dashboards are designed for both large and small-scale marketing.

What happens if I don’t understand a concept?

Each lesson includes examples, step-by-step walkthroughs, and interactive exercises to reinforce learning.

Will I be able to track campaign ROI?

Yes — you’ll learn UTM tagging, segmentation, and funnel analysis for ROI evaluation.

Can I apply this to any marketing channel?

Absolutely — lessons include Facebook, email, display, and multi-channel attribution examples.

How will progress be measured?

Through quizzes, AI-graded assignments, and hands-on dashboard-building exercises.

How is this course different from basic GA tutorials?

It focuses on quick wins and marketer-specific hacks instead of generic platform navigation.

What will I get if I purchase the Certificate?

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Google Analytics: Quick Wins and Hacks for Marketers

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Google Analytics: Quick Wins and Hacks for Marketers

Instructor: Board Infinity

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

5 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

5 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Apply GA reports to identify top-performing channels and optimize campaigns
Create UTM-tagged URLs to track and compare campaign performance
Build and analyze custom segments for audience insights
Design conversion funnels and evaluate assisted conversions for ROI decisions

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

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There are 2 modules in this course

Unlock data-driven marketing wins in just a few hours by mastering Google Analytics quick hacks and custom insights. This hands-on course will help you read key reports, interpret engagement metrics, and apply practical optimizations — before moving on to UTM tracking, custom segments, and conversion funnel analysis. With real-world case studies, interactive simulations, and AI-graded assignments, you’ll walk away ready to make smarter, faster marketing decisions.

The journey begins with quick wins through default Google Analytics tools, where you’ll discover how to evaluate traffic, engagement, and user flow to spot immediate optimization opportunities. Then, you’ll move into custom hacks and deeper attribution strategies, learning how to track campaigns with UTM parameters, design custom audience segments, and map conversion funnels to refine your marketing ROI. By the end, you will… -Evaluate user behavior patterns and recommend changes to boost conversions or engagement -Monitor key KPIs like bounce rate, sessions, and conversions to inform decisions -Build a dashboard with at least 3 custom metrics to track campaign performance -Design audience segments for targeted marketing strategies -Generate three actionable recommendations based on analytics trends -Interpret A/B testing results to select the most effective landing pages This course is ideal for… -Digital marketers aiming to optimize campaigns and funnels using GA data -Performance marketers and analysts looking for quick wins with limited time -Marketing managers who want actionable dashboards and reporting insights -Freelancers and small-business marketers eager to boost ROI with GA hacks Disclaimer: This course is an independent educational resource developed by Board Infinity and is not affiliated with, endorsed by, sponsored by, or officially associated with Alphabet Inc. or any of its subsidiaries or affiliates. This course is not an official preparation material of Alphabet Inc. All trademarks, service marks, and company names mentioned are the property of their respective owners and are used for identification purposes only.

In the first module, you’ll learn how to use Google Analytics’ built-in reports to uncover rapid insights that can improve marketing performance right away. You’ll explore traffic acquisition reports to identify top-performing channels, examine bounce rates and user flow patterns to detect drop-off points, and compare landing page performance to refine your content strategy. Through videos, case-based readings, and interactive tools, you’ll practice interpreting key metrics and diagnosing engagement issues. This module equips you with practical quick wins that create an immediate impact—while laying the groundwork for deeper customizations and advanced strategies in the next module.

What's included

9 videos3 readings4 assignments1 discussion prompt1 plugin

9 videosTotal 72 minutes

Course Welcome Video!1 minute
How to Set Up Google Analytics (GA4)6 minutes
The 3 Core Google Analytics Reports5 minutes
The Core Google Analytics Reports (Monetization, Retention, User)7 minutes
How Marketers Use GA Data in Daily Decisions9 minutes
Bounce Rate and Beyond9 minutes
Metric Storytelling: What Engagement Tells You7 minutes
User Flow: Finding Drop-Offs That Matter12 minutes
Top 3 GA Hacks to Spot Optimization Goldmines13 minutes

3 readingsTotal 30 minutes

Syllabus5 minutes
Glossary: Key Google Analytics and Marketing Terms10 minutes
Read more about how Google Analytics tracks and organizes data15 minutes

4 assignmentsTotal 48 minutes

Graded Quiz: Getting Quick Wins with Google Analytics30 minutes
Practice Quiz: Understanding Key Reports6 minutes
Practice Quiz: Interpreting Traffic and Engagement6 minutes
Practice Quiz: Finding Quick Optimization Opportunities6 minutes

1 discussion promptTotal 5 minutes

Meet and Greet5 minutes

1 pluginTotal 5 minutes

Google Analytics FastTrack 5 minutes

In the second module, you’ll move beyond Google Analytics’ default reports and discover how to unlock deeper insights with custom tools and strategies. You’ll learn how to create UTM parameters to track campaign performance across platforms, build and apply custom audience segments, and analyze multi-channel conversion paths to refine your marketing funnel. Through hands-on simulations, interactive builders, and real-world case studies, you’ll practice tailoring Google Analytics to your unique marketing goals. This module equips you with the skills to personalize insights, improve attribution accuracy, and design data-driven strategies for higher ROI.

What's included

7 videos1 reading4 assignments1 plugin

7 videosTotal 60 minutes

UTM Builder Walkthrough7 minutes
Tracking Campaigns Like a Pro7 minutes
Segment Builder 10110 minutes
Behavior Segmentation in Action15 minutes
Conversions vs. Events: What’s the Difference?6 minutes
Understanding Assisted Conversions11 minutes
Course Closure!1 minute

1 readingTotal 15 minutes

Case Studies: Google Analytics in Action- From Data to Decisions15 minutes

4 assignmentsTotal 48 minutes

Graded Quiz : Hacks and Customizations for Better Marketing Insight30 minutes
Practice Quiz: Using UTM Parameters6 minutes
Practice Quiz: Leveraging Segments and Filters6 minutes
Practice Quiz: Exploring Conversions and Funnels6 minutes

1 pluginTotal 5 minutes

UTM Genius: Custom Segmentation & Insights5 minutes

Instructor

Board Infinity

184 Courses340,936 learners

Offered by

Board Infinity

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Frequently asked questions

Not necessarily — the course starts with default reports before moving into intermediate customizations.

Just a free Google Analytics account and internet access.

About 3 hours per week for videos, activities, and assignments.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.