GenAI for SEO: A Hands-On Playbook
Completed by Lauren Portee
December 30, 2025
4 hours (approximately)
Lauren Portee's account is verified. Coursera certifies their successful completion of GenAI for SEO: A Hands-On Playbook
What you will learn
Apply GenAI effectively across SEO workflows to boost productivity, accuracy, and content quality while maintaining brand voice and search relevance.
Develop AI-driven SEO workflows using tools like ChatGPT, Gemini, and Claude to research keywords, cluster topics, and optimize content efficiently.
Generate and validate schema markup (JSON-LD) for articles, FAQs, and products to ensure rich results and accurate structured data.
Optimize meta titles, descriptions, and multilingual variants using GenAI tools like Semrush to improve CTRs, readability, and SEO performance.
Skills you will gain
- Category: Google Gemini
- Category: Prompt Engineering Tools
- Category: Keyword Research
- Category: Prompt Engineering
- Category: Content Optimization
- Category: Digital Marketing
- Category: Content Strategy
- Category: AI Workflows
- Category: AI Integrations
- Category: Content Development and Management
- Category: Search Engine Optimization
- Category: Generative AI
