What is generative AI’s role in SEO today?

Generative AI enhances SEO by automating keyword research, content clustering, and optimization. It helps marketers scale content production while maintaining accuracy, alignment with intent, and brand voice.

How is this course different from a traditional SEO course?

Unlike standard SEO training, this course teaches you to integrate generative AI into every stage of the SEO workflow—from research to schema validation—helping you work faster and more strategically in an AI-first search landscape.

What practical skills will I gain from this course?

You’ll learn to use AI tools for keyword research, optimize blog content for clarity and depth, create schema markup (JSON-LD) for rich results, and automate on-page SEO tasks with precision and consistency.

Who should take this course?

This course is ideal for SEO professionals, content writers, and digital marketers who want to apply AI to improve productivity, accuracy, and scalability in content and search optimization.

What kind of hands-on practice will I get?

Each module includes guided labs, prompt templates, and practice quizzes where you’ll build keyword clusters, optimize blogs, and generate validated schema—skills you can immediately apply in your professional SEO projects.

When will I have access to the lectures and assignments?

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

What will I get if I subscribe to this Specialization?

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Is financial aid available?

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

GenAI for SEO: A Hands-On Playbook

GenAI for SEO: A Hands-On Playbook

This course is part of SEO Mastery: From Fundamentals to GenAI and GEO Strategies Specialization

Instructors: IBM Skills Network Team

Included with

Learn more

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

4 hours to complete

Flexible schedule

Learn at your own pace

2 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

4 hours to complete

Flexible schedule

Learn at your own pace

What you'll learn

Apply GenAI effectively across SEO workflows to boost productivity, accuracy, and content quality while maintaining brand voice and search relevance.
Develop AI-driven SEO workflows using tools like ChatGPT, Gemini, and Claude to research keywords, cluster topics, and optimize content efficiently.
Generate and validate schema markup (JSON-LD) for articles, FAQs, and products to ensure rich results and accurate structured data.
Optimize meta titles, descriptions, and multilingual variants using GenAI tools like Semrush to improve CTRs, readability, and SEO performance.

Skills you'll gain

Tools you'll learn

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 assignments

Taught in English

91% of learners achieved a positive career outcome

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Learn more about Coursera for Business

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Build your subject-matter expertise

This course is part of the SEO Mastery: From Fundamentals to GenAI and GEO Strategies Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 2 modules in this course

Generative AI (GenAI) is now a key power tool in an SEO professional’s toolkit. In this beginner-friendly course, you’ll learn how to leverage its power using tools like ChatGPT, Gemini, Claude, Semrush, and Keyword Insights AI to build AI-driven SEO workflows that boost speed, accuracy, and creativity. You’ll learn how to use GenAI for SEO to conduct AI-driven keyword research, create topic clusters, and build content briefs that align with your target audience’s search intent.

You‘ll also practice content optimization using AI to refine headlines, improve readability, and strengthen internal links. Plus, you’ll design high-performing meta titles and descriptions, craft multilingual SEO variants, and generate valid schema markup (JSON-LD) for articles, FAQs, and products to unlock rich results. Through guided labs and prompt templates, you’ll master prompt engineering and on-page SEO automation. Ideal for SEO specialists, content marketers, and digital strategists, this course helps you produce optimized content faster and smarter in the AI-first search era. If you’re keen to skill up using GenAI to power your SEO, enroll today!

Module details

In this module, you will conduct a hands-on sprint that integrates generative AI into the traditional SEO workflow. You'll begin by learning how AI supports keyword discovery and content improvement: move from seed topics to clustered keyword lists, translate those clusters into briefs, and use AI to tighten headlines, coverage, readability, and internal links. Then, you'll ship on-page essentials that win clicks and rich results: write high-performing meta titles and descriptions (including multilingual variants), then generate and quality-check JSON-LD schema for Article/FAQ/HowTo/Product. Short videos lay the "why," labs give you repeatable prompt patterns, and quizzes lock in guardrails, so speed never sacrifices accuracy or brand voice.

What's included

5 videos1 reading3 assignments3 app items3 plugins

5 videosTotal 25 minutes

Course Introduction4 minutes
Introduction to Generative AI in SEO6 minutes
AI-Driven Keyword Research 5 minutes
Content Optimization for SEO 5 minutes
Generating Meta Titles and Descriptions with AI 5 minutes

1 readingTotal 3 minutes

Course Overview3 minutes

3 assignmentsTotal 50 minutes

Practice Quiz: AI-Driven Keyword Research and Blog Content10 minutes
Practice Quiz: Meta Titles, Descriptions, and Schema Markup with Generative AI10 minutes
Graded Quiz: Using Generative AI for SEO 30 minutes

3 app itemsTotal 60 minutes

Lab: Generating Keyword Lists with Generative AI20 minutes
Lab: Optimizing Blog Content with Generative AI20 minutes
Lab: Creating Schema Markup with Generative AI20 minutes

3 pluginsTotal 13 minutes

Helpful Tips for Course Completion5 minutes
Reading: Multilingual SEO with Generative AI 5 minutes
Podcast: Summary and Highlights: Using Generative AI for SEO3 minutes

In this final module, you will apply your learning by crafting an SEO-friendly blog for a researched keyword and performing on-page optimization. A graded quiz will help assess your overall mastery of the course concepts. The module also includes a course glossary to reinforce key terminology and concludes with a wrap-up that summarizes the key takeaways and guides you on applying your learning in your career.