Attract and Engage Customers with Digital Marketing
Completed by Jean Yannarell
August 20, 2025
14 hours (approximately)
Jean Yannarell's account is verified. Coursera certifies their successful completion of Attract and Engage Customers with Digital Marketing
What you will learn
Recognize strategies to build brand awareness among potential customers
Explain the purpose of SEO (search engine optimization) and essential SEO terms
Optimize website content for SEO
Understand search engine marketing (SEM) and how it benefits businesses
Skills you will gain
- Category: Digital Advertising
- Category: Google Ads
- Category: Advertising Campaigns
- Category: Marketing Strategy and Techniques
- Category: Marketing Strategies
- Category: Target Audience
- Category: Search Engine Optimization
- Category: Customer Analysis
- Category: Conversion Funnel Analysis
- Category: Customer Engagement
- Category: Keyword Research
- Category: Content Optimization
